Calculate ROI and TCO for Customer Insights
Get an indicative estimate of investment, annual benefit, payback and 5-year TCO based on your own key metrics — users, revenue, industry and complexity.
The calculation is a simplified estimate and should be used as decision support — not as a final quote or business case. Always validate results with two–three relevant partners.
ROI & TCO analysis for Dynamics 365 Customer Insights
Calculate license cost, implementation, 5-year total cost, payback and annual benefit based on your key figures. The model is deliberately simplified — it gives an order of magnitude, not a full business case.
846 € /tenant/month
26 550 000 €
Tick the areas where you see potential. Values are conservative and scale with the number of users (0 users → 0.40×).
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Unified profile plus AI-driven segmentation raises campaign conversion by 15-30%. Less spray-and-pray, more relevant communication.
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Real-time journeys react to behavior (clicks, visits, signals) and move leads forward without manual handling. Raises MQL-to-SQL conversion.
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Out-of-the-box predictions identify at-risk customers so CS/Sales can act. The value is greatest with recurring business (SaaS, subscriptions).
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Built-in CDP functionality can replace separate segmentation/profile tools (typically ~SEK 150-600k/year) and reduces duplicate data storage.
61 950 €
Result
Indicative calculation — the real outcome depends on agreement, scope and change management.
Download the calculation as a PDF
Get a clean, shareable version with your results and the full set of assumptions for Dynamics 365 Customer Insights as an appendix. Perfect for sharing with the management team.
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Assumptions
The calculation is intentionally simplified. It gives an order of magnitude — not a substitute for a full business case analysis.