Decision support

Calculate ROI and TCO for Customer Insights

Get an indicative estimate of investment, annual benefit, payback and 5-year TCO based on your own key metrics — users, revenue, industry and complexity.

The calculation is a simplified estimate and should be used as decision support — not as a final quote or business case. Always validate results with two–three relevant partners.

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ROI & TCO

ROI & TCO analysis for Dynamics 365 Customer Insights

Calculate license cost, implementation, 5-year total cost, payback and annual benefit based on your key figures. The model is deliberately simplified — it gives an order of magnitude, not a full business case.

$899 /tenant/month

$28,200,000

60%

Tick the areas where you see potential. Values are conservative and scale with the number of users (0 users → 0.40×).

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Unified profile plus AI-driven segmentation raises campaign conversion by 15-30%. Less spray-and-pray, more relevant communication.

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Real-time journeys react to behavior (clicks, visits, signals) and move leads forward without manual handling. Raises MQL-to-SQL conversion.

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Out-of-the-box predictions identify at-risk customers so CS/Sales can act. The value is greatest with recurring business (SaaS, subscriptions).

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Built-in CDP functionality can replace separate segmentation/profile tools (typically ~SEK 150-600k/year) and reduces duplicate data storage.

$65,800

Result

5-year ROI
550%
Payback
9 months
5-year TCO
$267,761
Annual benefit
$122,200
Customer Insights (attach)$899/mo
License total$899/mo
License full year$10,782
Implementation (one-off)$122,200
Managed services from year 2$20,774/yr

Indicative calculation — the real outcome depends on agreement, scope and change management.

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Assumptions

The calculation is intentionally simplified. It gives an order of magnitude — not a substitute for a full business case analysis.