Decision support

Calculate ROI and TCO for Dynamics 365 Sales

Get an indicative estimate of investment, annual benefit, payback and 5-year TCO based on number of sellers, industry and which efficiency drivers you invest in.

The calculation is a simplified estimate and should be used as decision support – not as a final quote or business case.

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Your inputs

52.800.000 kr.

165.000 kr.

35%

Higher admin share → greater potential from Copilot, CRM automation and Microsoft 365 integration.

Tick the areas where you see potential. Estimates are based on Microsoft's Business Value Assessment and Nordic partner benchmarks for CRM implementations.

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Lead scoring, clear qualification criteria (BANT/MEDDIC) and automatic routing turn more leads into real deals instead of losing them in the inbox. Typical effect is 10–25% higher lead-to-opp conversion. Estimate: 0.4% of revenue (capped at 350,000) + 18,000 per seller.

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Defined sales stages, playbooks per deal type and Copilot coaching on calls/emails typically raise the win rate 2–5 percentage points through better discipline in the mid-funnel. Estimate: 0.5% of revenue (capped at 500,000) + 22,000 per seller.

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Sales in Outlook/Teams + Copilot summaries remove 3–6 hours/week of admin per seller and move the time to customer meetings. Estimate: 45,000 per seller per year.

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Structured pipeline hygiene and predictive forecasting cut forecast error from typically 20–30% to under 10%. A better forecast improves capacity planning, purchasing and cash flow. Estimate: 0.2% of revenue, capped at 250,000/yr.

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Templates, price rules (CPQ) and e-signing shorten the time from meeting to signed contract from weeks to days and eliminate pricing errors. Estimate: 25,000 per seller per year.

165.000 kr.

Results

Live indicative estimate.

5-year ROI
1839%
Payback
3 months
5-year TCO
1.477.921 kr.
Net benefit year 1
1.825.060 kr.
Seller licenses (Enterprise)9.937 kr./mo
Sales Ops licenses1.325 kr./mo
License total11.262 kr./mo
License full year135.138 kr.
Implementation (one-time)471.900 kr.
Managed services year 147.190 kr.
Managed services year 2+70.785 kr./yr
Estimated annual benefit1.865.983 kr.
≈ equivalent to11.3 deals/yr

Indicative calculation – actual outcome depends on agreement, change management and sales leadership discipline in CRM usage.

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The calculation is intentionally simplified. It gives an order of magnitude — not a substitute for a full business case analysis.

Next steps

Validate the calculation in a short dialogue with two–three relevant partners. Or deepen the material through a sales & marketing needs analysis.