Microsoft delivers the platform and the AI segmentation. Your partner builds the data model, the integrations and the scoring rules that actually decide whether leads receive the right email at the right time. That is where marketing-automation projects are won or lost. Here you compare partners who have actually delivered these flows for organisations like yours.
Dynamics 365 Customer Insights is Microsoft's modern marketing and customer-data platform. It consists of two tightly integrated parts that together cover both the data side and the activation side of modern marketing.
Customer Insights — Data is a powerful Customer Data Platform (CDP) that gathers and unifies customer data from CRM, ERP, web, e-commerce, loyalty programmes and third-party sources into a single, AI-enriched customer profile with segments, lifetime value and next-best action.
Customer Insights — Journeys is a marketing automation engine that orchestrates personalised customer journeys in real time across email, SMS, push, Teams, web and ad channels.
The platform serves both B2B and B2C organisations that want to move from scattered send-outs and gut feel to data-driven marketing where the right message reaches the right person in the right channel at the right moment.
Built-in Copilot and autonomous marketing agents let marketers describe a segment or a campaign in plain language and get finished audiences, subject lines, content and journeys generated in seconds — instead of spending days on manual segmentation and drafts.
Through deep integration with Dynamics 365 Sales, Customer Service, Dataverse, Fabric and Microsoft 365, sales, marketing and service share one customer view. But the data model, source systems and integrations set up by your partner are what actually decide whether the platform becomes a true growth engine or just another tool.
Situations where Nordic companies typically start evaluating Customer Insights.
Plainly — without Microsoft marketing speak.
Microsoft delivers the platform. The partner decides whether the implementation actually works in your organisation.
Which journeys, which triggers, what sales qualification — the design determines whether the platform delivers business value or simply sends out more emails.
Web, e-commerce, transaction systems, ERP and support must feed the CDP with correct data — without it, the segments become useless.
Entity model, unified profile rules and consent management are complex and GDPR-sensitive.
Attribution, campaign ROI and pipeline contribution require data to be correctly connected right from the start.
Marketing, sales and e-commerce teams need to agree on definitions and processes — the partner must lead this work.
B2B, B2C, retail, subscription and membership organisations have completely different needs for journeys and segmentation.
What we most often see in evaluations that don't land well.
Three concrete steps that sharpen your decision basis before the partner dialogue begins.
Pin down what you actually need — before you compare products.
Start a needs analysisMake quotes and partner proposals comparable on the right basis.
Generate a requirements specStart from your industry and your processes — not from which partner is most visible.
Find a partnerMarketing automation at the next level
Dynamics 365 Customer Insights (formerly Marketing) is a powerful marketing-automation platform that helps you build personalised customer journeys, generate qualified leads and measure campaign results in real time.
With built-in AI and data analytics you can segment your customer base, run targeted campaigns and follow up every interaction to maximise conversion and customer engagement.
Build personalised customer journeys with Microsoft Dynamics 365 Customer Insights / Marketing Automation.
Publicerad:
Based on contact volume
Marketing automation
Add-on licence for existing users
Note: the prices above are indicative and based on Microsoft's public price list at the time of writing. For exact, current pricing – including any discounts or volume agreements – request a quote from an authorised Microsoft partner or directly from Microsoft.
A typical Customer Insights implementation takes 2–4 months depending on complexity and data sources.
Implementation cost depends on the number of data sources, segmentation needs and campaign complexity.
* Prices are estimates and vary by partner, scope and specific requirements. Contact a partner for an exact quote.
On the buyer's side
Customer Insights (Journeys + Data) is Microsoft's marketing platform. It is powerful — but requires a marketing organisation that understands segments, campaigns and data quality, otherwise it becomes an expensive email engine.
Scenarios where this product is the wrong tool — or the wrong time.
Areas that routinely become larger and more expensive than expected.
The total cost — beyond the list price in the brochure.
Requirements to place on the partner before you sign.
On the buyer's side
Customer Insights – Journeys (formerly known as Marketing) is priced per tenant (~SEK 16,250/month for unlimited users), or as an add-on (~SEK 9,560/month) if you already have at least 10 Dynamics 365 licences. Implementation is driven by how many journeys, segments and integrations you require.
Standard email campaigns, simple segments, integration with CRM, simple landing page.
Triggered customer journeys, lead scoring, event management, integration with CMS and web analytics.
Advanced personalisation, Customer Insights – Data, AI segments, content ops at scale.
These push you above or below the range above.
Rarely shown in the quote — but this is where total cost grows.
The ranges represent typical partner projects in the Swedish market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit — and vice versa. Always request a fixed-price discovery phase before signing off on the full project. See also the overall cost guide for Dynamics 365 and price list.
Buyer-side side-by-side comparisons with the same rows, the same questions and always a "when it doesn't fit" section.
TCO/ROI calculation
Calculate an indicative 5-year TCO, annual benefit and payback based on your own conditions — users, revenue, industry and complexity. The result is decision support, not a quote.
Här är ett urval av partners som arbetar med Customer Insights (Marketing) i Sverige. Filtrera på bransch och företagsstorlek för att hitta partners som passar dig bäst.
Vi viser partnere, der matcher dine valg af branche, løsning og geografi. Resultatet sorteres efter, hvor godt de passer til din profil. AI kan hjælpe med at forklare relevansen – men påvirker ikke, hvilke partnere der vises. Læs mere om metodikken
Ingen fara, kontakta oss så hjälper vi dig att hitta en eller ett par partners som passar för din verksamhet.