Dynamics 365 Customer Insights

Customer Insights, Journeys & Data.Two modules that work together. Choose your partner carefully.

Microsoft delivers the platform and the AI segmentation. Your partner builds the data model, the integrations and the scoring rules that actually decide whether leads receive the right email at the right time. That is where marketing-automation projects are won or lost. Here you compare partners who have actually delivered these flows for organisations like yours.

Generate a requirements specificationRun an estimated TCO/ROI calculation

I tvivl om hvilken partner der passer? Opret din køberbrief og sammenlign partnere mod dine egne behov.

Officielle Microsoft-kilder: Microsoft Learn: Customer Insights·Microsoft pricing

What is Dynamics 365 Customer Insights

Dynamics 365 Customer Insights is Microsoft's modern marketing and customer-data platform. It consists of two tightly integrated parts that together cover both the data side and the activation side of modern marketing.

Customer Insights, Data is a powerful Customer Data Platform (CDP) that gathers and unifies customer data from CRM, ERP, web, e-commerce, loyalty programmes and third-party sources into a single, AI-enriched customer profile with segments, lifetime value and next-best action.

Customer Insights, Journeys is a marketing automation engine that orchestrates personalised customer journeys in real time across email, SMS, push, Teams, web and ad channels.

The platform serves both B2B and B2C organisations that want to move from scattered send-outs and gut feel to data-driven marketing where the right message reaches the right person in the right channel at the right moment.

Built-in Copilot and autonomous marketing agents let marketers describe a segment or a campaign in plain language and get finished audiences, subject lines, content and journeys generated in seconds, instead of spending days on manual segmentation and drafts.

Through deep integration with Dynamics 365 Sales, Customer Service, Dataverse, Fabric and Microsoft 365, sales, marketing and service share one customer view. But the data model, source systems and integrations set up by your partner are what actually decide whether the platform becomes a true growth engine or just another tool.

Hvornår passer løsningen?

  • B2B or B2C marketing with multi-channel customer journeys and leads handed over to sales.
  • Companies that want to unify customer data from several sources in a customer data platform (CDP) for segmentation.
  • Organisations already using Dynamics 365 Sales or Customer Service that want to share the same customer data.

Hvornår passer den ikke?

  • A marketing team that mainly sends newsletters and needs no CRM integration.
  • Businesses without working customer data, where a CDP has nothing to build on yet.
  • Teams without time to build and maintain journeys and segments.

Hvad afgør valget?

  • Whether you need marketing automation, a CDP or both.
  • How well customer data connects across marketing, sales and service today.
  • Consent and GDPR requirements for outbound communication.
  • Who will own and develop the customer journeys after go-live.

Sammenlign med alternativer

Lyder det bekendt?

Situationer hvor nordiske virksomheder typisk begynder at overveje Customer Insights.

  • We have customer data scattered across ERP, CRM, e-commerce and support, no one knows what is true.
  • We want to run segmented campaigns based on actual behaviour, not guesswork.
  • We need journey flows across email, SMS and in-app without using multiple tools.
  • We want to measure marketing ROI all the way from lead to deal.
  • We need to move from the old Dynamics 365 Marketing to Customer Insights.

Hvad Microsoft Dynamics 365 løser

Ligeud, uden Microsoft-markedsføringssprog.

  • Customer Insights – Data (CDP) consolidates customer data from multiple sources into a single customer profile.
  • Customer Insights – Journeys (formerly Marketing) handles campaigns, journeys and triggers across channels.
  • AI segmentation and churn prediction directly on consolidated data.
  • Tight integration with Sales and Customer Service, the same view of the customer throughout the flow.
  • Priced on contact volume/profile volume rather than per user.

Her gør partneren forskellen

Microsoft leverer platformen. Partneren afgør, om implementeringen rent faktisk fungerer i din organisation.

Procesdesign

Which journeys, which triggers, what sales qualification, the design determines whether the platform delivers business value or simply sends out more emails.

Integrationer

Web, e-commerce, transaction systems, ERP and support must feed the CDP with correct data, without it, the segments become useless.

Datamodel

Entity model, unified profile rules and consent management are complex and GDPR-sensitive.

Rapportering

Attribution, campaign ROI and pipeline contribution require data to be correctly connected right from the start.

Forandringsledelse

Marketing, sales and e-commerce teams need to agree on definitions and processes, the partner must lead this work.

Branchekendskab

B2B, B2C, retail, subscription and membership organisations have completely different needs for journeys and segmentation.

Almindelige faldgruber

Det, vi oftest ser i evalueringer, der ikke lykkes.

  • Buying Customer Insights – Journeys without first having the right data in Customer Insights – Data.
  • Underestimating the work required for GDPR, consent and data structure.
  • Miscalculating licence costs because pricing is based on contact volume.
  • Choosing a partner with strong Sales experience but thin marketing/CDP expertise.

Anbefalet næste skridt

Tre konkrete skridt, der skærper jeres beslutningsgrundlag, før partnerdialogen begynder.

1. Lav en behovsanalyse

Fastlæg, hvad I reelt har brug for, før I sammenligner produkter.

Start en behovsanalyse

2. Udarbejd en kravspecifikation

Gør tilbud og partnerforslag sammenlignelige på det rette grundlag.

Generér en kravspecifikation

3. Find den rette partner

Tag udgangspunkt i jeres branche og jeres processer, ikke i, hvilken partner der er mest synlig.

Find en partner

Microsoft Dynamics 365 Customer Insights

Marketing automation at the next level

Dynamics 365 Customer Insights (formerly Marketing) is a powerful marketing-automation platform that helps you build personalised customer journeys, generate qualified leads and measure campaign results in real time.

With built-in AI and data analytics you can segment your customer base, run targeted campaigns and follow up every interaction to maximise conversion and customer engagement.

See Dynamics 365 Customer Insights in action

Dynamics 365 Customer Insights

Build personalised customer journeys with Microsoft Dynamics 365 Customer Insights / Marketing Automation.

Publicerad:

Frequently asked questions about Customer Insights

Dynamics 365 Customer Insights is the next-generation marketing platform that replaces and extends the previous Dynamics 365 Marketing. It combines marketing automation with advanced customer-data analytics and AI-driven insights to give a complete view of the customer journey.

Customer journeys in Customer Insights are visual flows that define how and when you communicate with customers based on their behaviour and attributes. You can create triggers that start the journey (for example a web form), define conditions and branches, and automatically send email, SMS or push notifications at the right moment.

Yes. Customer Insights has native integration with Dynamics 365 Sales. Leads generated through marketing campaigns can flow automatically to the sales team with full history and scoring. Sales reps can see the entire customer journey and every marketing interaction directly in the Sales app.

The Customer Insights licence is based on contact volume rather than users. The base licence gives access to all features for a given number of contacts. The "Attach" licence is available for customers who already have at least 10 Dynamics 365 user licences and is offered at a reduced price.
Dynamics 365 Customer Insights – Journeys (Marketing)

Licence prices

Based on contact volume

Customer Insights

Marketing automation

1 625 EUR
per organisation / month
  • Email marketing
  • Segmentation & audiences
  • Triggers
  • Lead generation
  • Event management
  • Customer journeys
Kontakta oss

Customer Insights Attach

Add-on licence for existing users

955 EUR
per organisation / month
  • All Customer Insights features
  • Customers with at least 10 Dynamics 365 user licences
Kontakta oss

Note: the prices above are indicative and based on Microsoft's public price list at the time of writing. For exact, current pricing – including any discounts or volume agreements – request a quote from an authorised Microsoft partner or directly from Microsoft.

How long does an implementation take, and what does it cost?

⏱️ Timeframe

A typical Customer Insights implementation takes 2–4 months depending on complexity and data sources.

  • • Basic setup: 6–8 weeks
  • • With customer journeys and automation: 4–6 months
  • • Full implementation: 6–10 months

💰 Cost

Implementation cost depends on the number of data sources, segmentation needs and campaign complexity.

  • • Basic: 67.000 kr. – 190.000 kr.
  • • With automation: 190.000 kr. – 460.000 kr.
  • • Full with integrations: 460.000 kr. – 790.000 kr.

* Prices are estimates and vary by partner, scope and specific requirements. Contact a partner for an exact quote.

På køberens side

Køberguide

Customer Insights (Journeys + Data) is Microsoft's marketing platform. It is powerful, but requires a marketing organisation that understands segments, campaigns and data quality, otherwise it becomes an expensive email engine.

Hvornår passer det ikke?

Scenarier hvor dette produkt er det forkerte værktøj, eller det forkerte tidspunkt.

  • Smaller B2B companies with few campaigns per year, Mailchimp/HubSpot Starter is often sufficient.
  • Companies without a dedicated marketing function that can own segments, journeys and content.
  • Businesses where the sales team is not interested in lead scoring or MQL/SQL handover.
  • Companies without a clear data strategy, Customer Insights Data requires source systems and data quality to deliver.

Hvad undervurderes?

Områder der regelmæssigt bliver større og dyrere end forventet.

  • The data model in Customer Insights Data, unifying customer data from CRM, ERP, web and e-commerce is a project in its own right.
  • Segment, campaign and content design, the tool will not do the marketing for you.
  • GDPR, consents and preference management, must be designed in from the start.
  • Integration with the sales team (Dynamics 365 Sales) and reporting on pipeline contribution.

Hvad koster det egentlig?

Totalomkostningen, ud over listeprisen i brochuren.

  • Licence (Customer Insights Journeys + potentially Data), priced on contacts and interactions, can spiral with high volumes.
  • Implementation: SEK 200,000–1.5 million depending on source systems and campaign complexity.
  • Content, template and campaign production, which is often a larger cost than the platform itself.
  • Management and continuous optimisation, A/B testing, segment tuning, data quality.

Hvad skal partneren bevise?

Krav I bør stille til partneren, før I underskriver.

  • Marketing references, not just CRM implementations. Ask for examples of live campaigns.
  • Experience with Customer Insights Data if you want to build a CDP, that is a completely distinct skill set.
  • Concrete proposal for lead scoring, MQL definition and handover to sales.
  • Plan for GDPR, consent management and reporting on business contribution.

På køberens side

Hvad koster det – egentlig?

Customer Insights – Journeys (formerly known as Marketing) is priced per tenant (10.994 DKK/month for unlimited users), or as an add-on (6.467 DKK/month) if you already have at least 10 Dynamics 365 licences. Implementation is driven by how many journeys, segments and integrations you require.

Implementeringsinterval

S

Small, 1–2 markets, simple campaigns

Standard email campaigns, simple segments, integration with CRM, simple landing page.

Engangsomkostning
DKK 66,000 – 200,000
Projektlængde
6–12 weeks
M

Medium, multiple journeys and channels

Triggered customer journeys, lead scoring, event management, integration with CMS and web analytics.

Engangsomkostning
DKK 200,000 – 460,000
Projektlængde
10–18 weeks
L

Large, multi-brand, multi-market

Advanced personalisation, Customer Insights – Data, AI segments, content ops at scale.

Engangsomkostning
DKK 460,000 – 820,000
Projektlængde
18–28 weeks

Almindelige omkostningsdrivere

Dette flytter jer over eller under intervallet ovenfor.

  • Number of brands, markets, and languages
  • Number of customer journeys and triggers
  • How many data sources to consolidate in Customer Insights – Data
  • Integrations with CMS, web analytics, ad platforms, transactional email
  • Compliance: GDPR, consents, preference centre
  • Content production and templates (easy to underestimate)

Løbende omkostninger efter go-live

Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.

  • Management of customer journeys and segments when offerings change
  • Further development of personalisation and AI segments
  • Management of integrations with CMS and ad platforms
  • Copilot for content suggestions and journeys

The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project. Se også den samlede omkostningsguide for Dynamics 365 og prisliste.

Genveje

Sammenlign Customer Insights med konkurrenter

Køberorienterede side-om-side-sammenligninger med de samme rækker, de samme spørgsmål og altid et afsnit om, "når det ikke passer".

Alle sammenligninger

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TCO/ROI calculation

What do total cost and payback look like for Customer Insights?

Calculate an indicative 5-year TCO, annual benefit and payback based on your own conditions, users, revenue, industry and complexity. The result is decision support, not a quote.

Run a TCO/ROI calculation →

Deep-dive articles

Explore Dynamics 365 Customer Insights in depth, from unified customer profiles and AI segmentation to journey automation and GDPR compliance.

CI – Samlet kundeprofil

CI – Samlet kundeprofil

Bryd datasiloer og skab et 360-graders overblik over hver kunde med Customer Insights.

CI - AI-segmentering

CI - AI-segmentering

Fra statiske lister til dynamiske mikrosegmenter med prædiktiv AI.

CI – Churn-forudsigelse

CI – Churn-forudsigelse

Identificer kunder på vej til at forlade dig, før det sker.

CI - CLV-modellering

CI - CLV-modellering

Invester i de kunder, der driver langsigtet vækst med prædiktiv CLV.

CI - Personalisering

CI - Personalisering

Enhver kundeinteraktion skræddarsyet på millisekunder med realtids-API.

CI – Journey Automation

CI – Journey Automation

Orkestrering af kundeoplevelser baseret på adfærd i realtid.

CI – GDPR & Compliance

CI – GDPR & Compliance

Byg kundetillid med indbygget dataintegritet og samtykkestyring.

CI - Marketing ROI

CI - Marketing ROI

Attributionsmodeller, der viser, hvad der reelt driver indtægter.

CI - B2B & ABM

CI - B2B & ABM

Account-level intelligence til enterprise-kunder med ABM-integration.

CI - API & Integration

CI - API & Integration

Customer Insights som navet i din dataplatform med 200+ integrationer.

Hitta rätt partner

Här är ett urval av partners som arbetar med Customer Insights (Marketing) i Sverige. Filtrera på bransch och företagsstorlek för att hitta partners som passar dig bäst.

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Vi viser partnere, der matcher dine valg af branche, løsning og geografi. Resultatet sorteres efter, hvor godt de passer til din profil. AI kan hjælpe med at forklare relevansen – men påvirker ikke, hvilke partnere der vises. Sådan fungerer metodikken

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Find your industry and the right partner with us, we help you build personalised customer journeys that convert.

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Next steps for your decision on Customer Insights

Whether you are evaluating for the first time or want to build on an existing solution, here are three concrete ways forward.

Calculate and analyse

Calculate the marketing value and define requirements for customer data and campaigns.

Verified specialists on Customer Insights

We can help you further. See the full partner list below or contact us.

See all partners for Customer Insights

Three questions to ask before you choose

  1. How do you gather customer data from multiple sources into one customer view?
  2. How do you handle consent and GDPR in campaigns and customer journeys?
  3. What does the collaboration between marketing and sales look like in the solution?