Dynamics 365 Sales

Dynamics 365 Sales.The tool is one thing. The partner who configures your sales process is another.

A consultancy's sales process doesn't look like a distributor's. The features are the same, but how the partner builds Sales around your specific model decides whether it becomes your pipeline or just an expensive CRM. Here you compare partners who have actually delivered Sales for organisations like yours.

Generate a requirements specificationRun an estimated TCO/ROI calculation

I tvivl om hvilken partner der passer? Opret din køberbrief og sammenlign partnere mod dine egne behov.

Officielle Microsoft-kilder: Microsoft Learn: Dynamics 365 Sales·Microsoft pricing

What is Dynamics 365 Sales

Dynamics 365 Sales is Microsoft's modern CRM for B2B sales organisations that want to move their selling from gut feel and scattered spreadsheets to a shared, data-driven business process.

The platform brings leads, contacts, opportunities, quotes, orders and forecasts into a structured pipeline where every rep sees their most important deals, the next-best action and real-time insight into customer engagement.

Through deep integration with Outlook, Teams, Excel, SharePoint and LinkedIn Sales Navigator, reps stay in the tools they know while every activity is logged automatically in the CRM, no double entry, no administrative friction.

Built-in AI via Microsoft Copilot and the new autonomous sales agents summarise email threads, prepare meeting briefs, suggest the right message for the situation and can even qualify inbound leads and book meetings on their own. The result is more quality selling time, faster quoting, better forecast accuracy and a pipeline that actually reflects reality.

It becomes truly powerful when your partner models your specific sales process, qualification criteria and KPIs, the out-of-the-box install rarely reaches full effect on its own, but configured correctly Dynamics 365 Sales becomes the engine that scales your entire sales organisation.

Hvornår passer løsningen?

  • B2B sales with longer sales cycles, several decision makers and quotes that must be followed up in a pipeline.
  • Sales teams already working in Outlook, Teams and Excel who want activities logged where they work.
  • Organisations that need forecasts, territories or approval flows and want CRM connected to the ERP system.

Hvornår passer den ikke?

  • A small team that mainly needs a contact list and simple deal tracking.
  • Businesses without a defined sales process that expect the tool to create the process for them.
  • Companies with no internal owner for CRM after go-live.

Hvad afgør valget?

  • How complex the sales process is: steps, quotes, contracts and approvals.
  • Which systems CRM must integrate with, especially ERP and Microsoft 365.
  • Whether sellers will use the system daily, not just register afterwards.
  • The partner's experience of sales processes in your industry.

Sammenlign med alternativer

Lyder det bekendt?

Situationer hvor nordiske virksomheder typisk begynder at overveje Sales.

  • We have an Excel pipeline or an old CRM that no salesperson actually uses.
  • We need unified customer data across sales, marketing and customer service.
  • We want to connect CRM to Business Central or F&SCM to see the full customer journey.
  • We want to use Copilot for meeting summaries, email drafts and pipeline insights.
  • We need better forecasting and follow-up on sales activity.

Hvad Microsoft Dynamics 365 løser

Ligeud, uden Microsoft-markedsføringssprog.

  • Structures pipeline, leads, contacts and deals in a unified model.
  • Connects sales data to marketing (Customer Insights) and customer service for a complete customer view.
  • Built-in Copilot for meeting notes, email suggestions and next-step recommendations.
  • Integrates with Teams, Outlook and LinkedIn Sales Navigator for salespeople directly in the flow of work.
  • Power BI and Sales Insights for pipeline analysis and forecasting.

Her gør partneren forskellen

Microsoft leverer platformen. Partneren afgør, om implementeringen rent faktisk fungerer i din organisation.

Procesdesign

Sales process, lead qualification and pipeline stages must match how you actually sell, not how Microsoft's demo looks.

Integrationer

Outlook, Teams, LinkedIn, ERP, marketing automation and quoting tools, the setup determines whether the salesperson actually uses the system.

Datamodel

The account/contact/lead model looks different for long-cycle B2B vs transactional sales. The partner must understand your business.

Rapportering

Pipeline reports, forecasts and sales manager dashboards separate an active CRM from a data graveyard.

Forandringsledelse

Sales reps do not adopt CRM voluntarily. Partners without a clear adoption plan deliver systems that nobody logs into.

Branchekendskab

Complex B2B, insurance, real estate, non-profit and retail have different sales logic, an industry-experienced partner significantly shortens implementation.

Almindelige faldgruber

Det, vi oftest ser i evalueringer, der ikke lykkes.

  • Buying a CRM just to 'have a CRM' without defining what sales reps should do differently.
  • Building it too complex for the sales reps, leading to low adoption.
  • Failing to integrate with the ERP, resulting in duplicate customer databases.
  • Choosing a partner without CRM depth, implementation becomes technical instead of business-driven.

Anbefalet næste skridt

Tre konkrete skridt, der skærper jeres beslutningsgrundlag, før partnerdialogen begynder.

1. Lav en behovsanalyse

Fastlæg, hvad I reelt har brug for, før I sammenligner produkter.

Start en behovsanalyse

2. Udarbejd en kravspecifikation

Gør tilbud og partnerforslag sammenlignelige på det rette grundlag.

Generér en kravspecifikation

3. Find den rette partner

Tag udgangspunkt i jeres branche og jeres processer, ikke i, hvilken partner der er mest synlig.

Find en partner

Microsoft Dynamics 365 Sales

Intelligent CRM for modern sales teams

Dynamics 365 Sales helps your sales team build stronger customer relationships, increase productivity and close more deals faster. With AI-driven insights via Microsoft Copilot, reps get timely guidance to prioritise the right leads and opportunities.

The platform works closely with Microsoft 365, Teams and Outlook, making it easy for reps to work efficiently without switching between systems.

See Dynamics 365 Sales in action

Dynamics 365 Sales

Maximise your sales results with intelligent CRM

Publicerad:

Frequently asked questions about Dynamics 365 Sales

Sales Professional is the base licence and includes lead and opportunity management, contact management and email integration. Sales Enterprise adds advanced features such as AI-driven insights via Copilot, predictive analytics and customisable automation flows. Enterprise fits organisations that need deeper customer insight and more advanced sales management.

Microsoft Copilot in Dynamics 365 Sales analyses customer data and interactions to give reps real-time recommendations. It can summarise meetings, suggest next steps, spot deal risk and prioritise leads based on conversion probability. Copilot also helps draft emails and prepare customer meetings.

Yes. Dynamics 365 Sales can be integrated with most ERP systems, both Microsoft's own (Business Central, Finance & Supply Chain) and many other modern ERPs. Built-in integration with Business Central is easy to configure, while integrations with other systems typically require custom solutions via Power Platform or standard connectors.

A standard Dynamics 365 Sales implementation for 10–30 users typically takes 2–4 months. The timeline varies with the internal time you can commit and how clear a picture you have of the target sales process. This includes base configuration, data migration, user training and integrations. Larger implementations for bigger organisations with more extensive customisations can take 6–12 months or more.
Dynamics 365 Sales

Licence prices

Prices per user per month

Sales Professional

For sales teams

62 EUR
per user/month
  • Lead and opportunity management
  • Contact and account management
  • Email integration
  • Basic reporting
  • Microsoft 365 integration
Kontakta oss

Sales Enterprise

Advanced sales

100 EUR
per user/month
  • Everything in Professional
  • Integrated Copilot
  • AI-powered predictive insights
  • Advanced analytics
  • Customisable automation
Kontakta oss

Sales Premium

Premium sales

143 EUR
per user/month
  • Everything in Enterprise
  • Conversation Intelligence
  • Relationship scoring
  • Advanced sales analytics
  • Sales planning
Kontakta oss

Note: the prices above are indicative and based on Microsoft's public price list at the time of writing. For exact, current pricing – including any discounts or volume agreements – request a quote from an authorised Microsoft partner or directly from Microsoft.

How long does an implementation take, and what does it cost?

⏱️ Timeframe

A typical Dynamics 365 Sales implementation takes 2–4 months depending on complexity and number of users.

  • • Small implementation (5–15 users): 6–10 weeks
  • • Medium (15–50 users): 4–8 months
  • • Large (50+ users): 7–15 months
  • • Extensive (many users, several business units / entities / countries and many integrations): 12–24 months

💰 Cost

Implementation cost varies with customisations, integrations and data migration.

  • • Small implementation: 67.000 kr. – 190.000 kr.
  • • Medium: 190.000 kr. – 460.000 kr.
  • • Large with customisation: 460.000 kr. – 790.000 kr.

* Prices are estimates and vary by partner, scope and specific requirements. Contact a partner for an exact quote.

På køberens side

Køberguide

Dynamics 365 Sales is a capable CRM platform, but a CRM does not deliver value on its own. What determines whether you get pipeline or just an expensive system is how the partner builds it around your sales model.

Hvornår passer det ikke?

Scenarier hvor dette produkt er det forkerte værktøj, eller det forkerte tidspunkt.

  • Sales teams under 5–10 people without a clear process, in that case, HubSpot or Pipedrive is often faster and cheaper to get started with.
  • Purely transactional B2C where an e-commerce platform is sufficient.
  • Organisations where sales managers are not prepared to demand CRM discipline from sales reps, in which case the system will never be adopted.
  • Companies that want 'out-of-the-box CRM' without designing stages, qualification criteria, forecasting models and follow-up processes.

Hvad undervurderes?

Områder der regelmæssigt bliver større og dyrere end forventet.

  • Data quality across accounts, contacts and history, in practice, the CRM project is often a data cleansing project first.
  • Integration with ERP/order data, marketing platform and email, without these, CRM becomes an isolated island.
  • Actual rep adoption, training, coaching and managers following up in the system account for 50% of success.
  • Tailoring forecasting, pipeline stages and Copilot prompts to your specific sales model.

Hvad koster det egentlig?

Totalomkostningen, ud over listeprisen i brochuren.

  • Licence per sales rep/month (Professional/Enterprise/Premium), Enterprise is often required for Copilot and advanced workflows.
  • Implementation: SEK 150,000–600,000 for 10–30 sales reps depending on integrations and customisations.
  • Application management, continuous development and ongoing coaching of the sales team, SEK 50,000–150,000/year is common.
  • Add-on modules (Sales Premium, Conversation Intelligence, Customer Insights) which are often added after a year.

Hvad skal partneren bevise?

Krav I bør stille til partneren, før I underskriver.

  • References from sales organisations with your model (B2B consultancy, distributor, SaaS, field sales), not just 'Swedish customers in general'.
  • How they measure and drive adoption post-go-live, not just how they build the solution.
  • A concrete proposal for a forecasting model, stages and Copilot usage based on your sales.
  • Which people actually lead workshops and configure, and their CRM experience in your segment.

På køberens side

Hvad koster det – egentlig?

The CRM cost consists of a licence (Sales Professional 420 DKK, Enterprise 679 DKK, or Premium 970 DKK per user/month) plus a one-off implementation cost. Sales projects are typically smaller and faster than ERP, but 'small' doesn't mean 'free'.

Implementeringsinterval

S

Small, 10–30 sales reps

Standard sales process, 1–2 integrations, template-based migration from existing CRM.

Engangsomkostning
DKK 52,000 – 150,000
Projektlængde
6–12 weeks
M

Medium, 30–100 sales reps

Multiple business areas, ERP integration, sales force with territories and product groups.

Engangsomkostning
DKK 150,000 – 370,000
Projektlængde
12–22 weeks
L

Large, 100+ sales reps

Global sales force, Copilot for Sales, Sales Premium with conversation intelligence, extensive integration.

Engangsomkostning
DKK 370,000 – 2,000,000 +
Projektlængde
20–32 weeks

Almindelige omkostningsdrivere

Dette flytter jer over eller under intervallet ovenfor.

  • Number of sales reps, territories and business areas
  • How sales processes differ between teams
  • Integrations with ERP, marketing automation and quoting tools
  • Data migration from existing CRM (Salesforce, HubSpot, Pipedrive)
  • Adoption: training, coaching, management commitment
  • Copilot and AI features (conversation intelligence, leads, summaries)

Løbende omkostninger efter go-live

Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.

  • Partner support and maintenance: typically 15–20% of project cost per year
  • Further development when the sales process changes (new products, markets, channel strategies)
  • Power BI and reporting packages for sales management
  • License adjustments upon expansion or downsizing

The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project. Se også den samlede omkostningsguide for Dynamics 365 og prisliste.

Genveje

Sammenlign D365 Sales med konkurrenter

Køberorienterede side-om-side-sammenligninger med de samme rækker, de samme spørgsmål og altid et afsnit om, "når det ikke passer".

Alle sammenligninger

Sales

D365 Sales vs Salesforce Sales Cloud

Læs sammenligningen

Sales

D365 Sales vs HubSpot Sales Hub

Læs sammenligningen

TCO/ROI calculation

What do total cost and payback look like for Sales?

Calculate an indicative 5-year TCO, annual benefit and payback based on your own conditions, users, revenue, industry and complexity. The result is decision support, not a quote.

Run a TCO/ROI calculation →

Deep-dive articles

Explore Dynamics 365 Sales in depth, from AI-driven pipeline management to LinkedIn integration and Revenue Intelligence.

Sales - Pipeline-styring

Sales - Pipeline-styring

Realtidsoversigt og AI-drevne næste skridt i enhver handel med Dynamics 365 Sales.

Sales - Lead-scoring

Sales - Lead-scoring

Fokuser sælgernes tid på de leads, der faktisk konverterer, med AI-drevet scoring.

Sales – CPQ & tilbud

Sales – CPQ & tilbud

CPQ-funktionalitet og dynamiske prismodeller direkte i CRM.

Sales - Conversation Intelligence

Sales - Conversation Intelligence

Forvandl enhver salgssamtale til en coachingmulighed med Conversation Intelligence.

Sales – Prognoser & kvoter

Sales – Prognoser & kvoter

Forudsig næste kvartals omsætning med maskinlæring og AI-justerede prognoser.

Sales - Account Management

Sales - Account Management

Forstå beslutningsstrukturer og opbyg stærke kunderelationer i komplekse B2B-handler.

Sales - Mobil salgsstøtte

Sales - Mobil salgsstøtte

Fuld CRM-støtte uanset hvor sælgeren befinder sig, med offline-synkronisering og stemmelogning.

Sales - LinkedIn-integration

Sales - LinkedIn-integration

LinkedIn Sales Navigator direkte i CRM-flowet til smartere prospektering.

Sales - Kanalsalg

Sales - Kanalsalg

Håndter forhandlernetværk og fælles pipeline direkte i CRM.

Sales – Revenue Intelligence

Sales – Revenue Intelligence

Datadrevet salgsstrategi med indbygget BI og Power BI-integration.

Hitta rätt partner

Här är ett urval av partners som arbetar med Sales i Sverige. Filtrera på bransch och företagsstorlek för att hitta partners som passar dig bäst.

Åbn en profil for at læse mere om partneren og sende en forespørgsel, når du er klar.

Filtrér efter branche
Where geographically do you operate
Hvorfor vises disse partnere?

Vi viser partnere, der matcher dine valg af branche, løsning og geografi. Resultatet sorteres efter, hvor godt de passer til din profil. AI kan hjælpe med at forklare relevansen – men påvirker ikke, hvilke partnere der vises. Sådan fungerer metodikken

Inga partner listas med denna filtrering?

Ingen fara, kontakta oss så hjälper vi dig att hitta en eller ett par partners som passar för din verksamhet.

Se alla partners

Ready to take your sales to the next level?

Find your industry and the right partner with us, we help you find the right CRM for your organisation.

Explore further

CRM overviewCompare all Dynamics 365 CRM applicationsGå til CRM overview MarketingCustomer Insights – marketing automation and customer dataGå til Marketing Customer ServiceHelpdesk and case managementGå til Customer Service Copilot AIHow Copilot helps sellers in Dynamics 365 SalesGå til Copilot AI Sales needs analysisFree needs analysis for sales and marketingGå til Sales needs analysis Find a partnerCompare Dynamics 365 Sales partners in the NordicsGå til Find a partner

Next steps for your decision on Sales

Whether you are evaluating for the first time or want to build on an existing solution, here are three concrete ways forward.

Calculate and analyse

Calculate the sales value and define your requirements before comparing partners.

Verified specialists on Sales

We can help you further. See the full partner list below or contact us.

See all partners for Sales

Three questions to ask before you choose

  1. How do you work with user adoption so the salespeople actually use the system?
  2. How do you connect Sales to our ERP and other data sources?
  3. How do you ensure data quality and permissions from the start?