S
Small, 5–25 users
Standard finance + purchasing/sales, 1–2 integrations, template-based migration.
- Engangsomkostning
- DKK 100,000 – 200,000
- Projektlængde
- 8–14 weeks
On the buyer's side
What does Dynamics 365 really cost?
Total cost has three parts: subscription (license per user and month), implementation (a one-off cost with your partner) and running costs after go-live (managed services, further development, AI consumption). Below are typical ranges, use them as a sanity check against partner quotes, not as gospel.
Business Central
Learn more about Business Central →På køberens side
Hvad koster det – egentlig?
The total cost consists of three parts: (1) monthly licence per user (Essentials 517 DKK, or Premium 711 DKK), (2) a one-off implementation fee from the partner, and (3) ongoing management post go-live. Expect the first-year implementation cost to typically be 3–10x the annual licence cost. A quick start with standard processes is available from about DKK 34,000. Reference 3-year TCO for 10 users: licences about DKK 190,000, implementation DKK 100,000 – 200,000 and support DKK 30,000 – 100,000. Industry is the main cost driver.
Implementeringsinterval
M
Medium, 25–75 users
Inventory, manufacturing or projects, 3–5 integrations, industry app, and Power BI.
- Engangsomkostning
- DKK 170,000 – 340,000
- Projektlængde
- 14–24 weeks
L
Large, 75–200 users
Multiple entities/currencies, EDI, e-commerce, advanced inventory/manufacturing, multiple roll-outs.
- Engangsomkostning
- DKK 340,000 +
- Projektlængde
- 24–40 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of users, entities, and currencies
- Scope and quality of data migration for items/customers/vendors
- Number of integrations (payroll, banking, EDI, e-commerce, WMS, CRM)
- Need for industry apps or custom extensions
- Reporting and Power BI models
- Change management and training
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Partner maintenance agreement: typically 15–25% of the implementation cost per year
- Managing BC's two annual release waves (upgrade, testing, potential repackaging of extensions)
- Licence adjustments for new hires or additional entities
- Further development: new reports, automations, Copilot features
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Finance & Supply Chain
Learn more about Finance & Supply Chain →På køberens side
Hvad koster det – egentlig?
F&SCM is Microsoft's enterprise ERP, both licence cost and implementation cost are significantly higher than Business Central. Expect licensing from 1.358 DKK/user/month (Finance or Supply Chain) plus a one-off fee where implementation is often 2–5x the annual licence cost.
Implementeringsinterval
S
Small, 50–150 users
1 company, standard processes, 3–5 integrations, one geography.
- Engangsomkostning
- DKK 970,000 – 2,000,000
- Projektlængde
- 20–36 weeks
M
Medium, 150–500 users
Multiple companies/countries, WMS or manufacturing, 6–12 integrations, master data project.
- Engangsomkostning
- DKK 2,000,000 – 4,000,000
- Projektlængde
- 9–18 months
L
Large, 500+ users
Global group, multiple roll-outs, MES/EDI/advanced warehousing, extensive change programme.
- Engangsomkostning
- DKK 4,000,000 – 6,600,000
- Projektlængde
- 18–36 months
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of legal entities, countries and currencies
- Master data cleansing (items, BOM, suppliers, customers)
- Integrations with WMS, MES, EDI, e-commerce, payroll, banking
- Industry adaptation (process, pharmaceuticals, food, defence)
- Number of roll-outs and how they are sequenced
- Testing effort (UAT, regression testing, cutover rehearsal)
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Application Management Services from partner: typically 10–20% of the project cost per year
- In-house management (process owners, super users, IT)
- Microsoft's release cycle: two major updates/year to be tested
- Additions over time: Copilot, agents, Customer Insights, Project Operations
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
På køberens side
Hvad koster det – egentlig?
The CRM cost consists of a licence (Sales Professional 420 DKK, Enterprise 679 DKK, or Premium 970 DKK per user/month) plus a one-off implementation cost. Sales projects are typically smaller and faster than ERP, but 'small' doesn't mean 'free'.
Implementeringsinterval
S
Small, 10–30 sales reps
Standard sales process, 1–2 integrations, template-based migration from existing CRM.
- Engangsomkostning
- DKK 52,000 – 150,000
- Projektlængde
- 6–12 weeks
M
Medium, 30–100 sales reps
Multiple business areas, ERP integration, sales force with territories and product groups.
- Engangsomkostning
- DKK 150,000 – 370,000
- Projektlængde
- 12–22 weeks
L
Large, 100+ sales reps
Global sales force, Copilot for Sales, Sales Premium with conversation intelligence, extensive integration.
- Engangsomkostning
- DKK 370,000 – 2,000,000 +
- Projektlængde
- 20–32 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of sales reps, territories and business areas
- How sales processes differ between teams
- Integrations with ERP, marketing automation and quoting tools
- Data migration from existing CRM (Salesforce, HubSpot, Pipedrive)
- Adoption: training, coaching, management commitment
- Copilot and AI features (conversation intelligence, leads, summaries)
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Partner support and maintenance: typically 15–20% of project cost per year
- Further development when the sales process changes (new products, markets, channel strategies)
- Power BI and reporting packages for sales management
- License adjustments upon expansion or downsizing
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Customer Service
Learn more about Customer Service →På køberens side
Hvad koster det – egentlig?
Customer Service is priced per agent per month (Professional 323 DKK, Enterprise 679 DKK, Premium 1.261 DKK, the latter two have a 40% promotional discount during the period Oct 2025 – Jun 2026). Implementation is a one-off cost where omnichannel, knowledge base and Copilot are the main drivers.
Implementeringsinterval
S
Small, 5–20 agents
Case management, single channel (email or chat), simple knowledge base, simple SLAs.
- Engangsomkostning
- DKK 97,000 – 230,000
- Projektlængde
- 6–12 weeks
M
Medium, 20–75 agents
Omnichannel (email, chat, telephony), knowledge base, SLAs, ERP integration, initial Copilot usage.
- Engangsomkostning
- DKK 230,000 – 490,000
- Projektlængde
- 12–22 weeks
L
Large, 75+ agents
Multi-brand, multiple languages, integrated voice channel, IVR, agent assistant, customer portal.
- Engangsomkostning
- DKK 490,000 – 820,000
- Projektlængde
- 20–36 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of agents, teams and brands
- Number of channels (email, chat, social media, voice)
- Knowledge base size and quality (determines Copilot value)
- Integrations with ERP, field service, invoicing and customer portal
- SLA model and reporting
- Telephony: voice add-on or separate Contact Center
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Partner support and maintenance: typically 15–20% of project cost per year
- Knowledge base maintenance, otherwise Copilot and self-service lose value
- Adjustment of SLAs, queues and skills-based routing
- AI add-ons (Copilot, agents, sentiment, summaries)
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Contact Center
Learn more about Contact Center →På køberens side
Hvad koster det – egentlig?
Contact Center is Microsoft's AI-first cloud platform for customer service with voice, digital and self-service channels. Licences from 614 DKK (digital) or 711 DKK (complete) per agent/month (40% promotional discount Oct 2025 – Jun 2026). Implementation is more extensive than pure case management because telephony and AI routing need to be set up.
Implementeringsinterval
S
Small, 10–30 agents
Single channel (voice or digital), simple IVR, standard routing, single geography.
- Engangsomkostning
- DKK 160,000 – 400,000
- Projektlængde
- 10–16 weeks
M
Medium, 30–100 agents
Omnichannel (voice + digital + self-service), AI routing, knowledge base, ERP integration.
- Engangsomkostning
- DKK 400,000 – 820,000
- Projektlængde
- 16–28 weeks
L
Large, 100+ agents
Multiple brands/countries, advanced IVR, agent assistance, WFM and quality monitoring.
- Engangsomkostning
- DKK 820,000 – 1,300,000
- Projektlængde
- 24–40 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Telephony provider and how SIP/numbering is handled
- Number of channels and languages
- IVR complexity and AI routing
- Knowledge base and self-service flows
- Integrations with CRM, billing, identification (BankID), WFM
- Migration from existing contact centre platform
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Application management + telephony minutes (separate from licence)
- Traffic costs for voice and SMS
- AI consumption (Copilot, agent assistance, summaries)
- Further development of self-service and bot flows
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Field Service
Learn more about Field Service →På køberens side
Hvad koster det – egentlig?
Field Service is priced per technician/month (679 DKK, or 323 DKK for a contractor licence). The implementation is driven by how many mobile technicians, work order types and integrations (ERP, IoT, inventory) need to be set up.
Implementeringsinterval
S
Small, 10–30 technicians
Standard work orders, scheduling, mobile app, one integration with ERP.
- Engangsomkostning
- DKK 130,000 – 330,000
- Projektlængde
- 10–16 weeks
M
Medium, 30–100 technicians
Resource-optimised scheduling, contract management, van stock, IoT alerts.
- Engangsomkostning
- DKK 330,000 – 660,000
- Projektlængde
- 16–26 weeks
L
Large, 100+ technicians
Multiple countries, subcontractors, advanced SLA, Remote Assist, Copilot for field work.
- Engangsomkostning
- DKK 660,000 – 1,200,000
- Projektlængde
- 24–36 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of technicians and how the mobile app is customised per job role
- Scheduling logic (manual, semi-automated, fully optimised)
- Inventory management in vehicles/storage
- Integrations with ERP, invoicing, customer portal, IoT/SCADA
- Contract and SLA management
- Offline support and mobile hardware
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Application management + mobile app updates during release waves
- Further development of scheduling rules as the business grows
- Integration with new IoT sources or ERP upgrades
- AI and Copilot features for technicians
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Commerce
Learn more about Commerce →På køberens side
Hvad koster det – egentlig?
Commerce is one of Microsoft's most comprehensive Dynamics 365 applications, POS, e-commerce, loyalty and back-office in one. Licence 1.358 DKK/user/month plus an e-commerce add-on licence (25.868 DKK/month) for online retail. The implementation is always a major program.
Implementeringsinterval
S
Small, 5–20 stores / smaller e-commerce
In-store POS, simple e-commerce, single market, standard loyalty.
- Engangsomkostning
- DKK 970,000 – 2,300,000
- Projektlængde
- 16–28 weeks
M
Medium, 20–100 stores / omnichannel
POS + e-commerce + clienteling, multiple markets, loyalty, integration with 3PL/WMS.
- Engangsomkostning
- DKK 2,300,000 – 6,000,000
- Projektlængde
- 9–15 months
L
Large, 100+ stores / global multi-brand
Multiple brands, countries, currencies, advanced price/promo, customer data platform.
- Engangsomkostning
- DKK 6,000,000 – 16,400,000+
- Projektlængde
- 15–30 months
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of stores, markets and currencies
- In-store hardware (POS terminals, scanners, scales, drawers)
- The e-commerce platform and how deeply it needs to be integrated
- Price and promo logic (complex pricing is a major cost driver)
- Integrations with WMS, 3PL, payments, customer data, marketing
- Localisation: tax regulations, receipts, payment methods per market
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Application management of the store environment (critical during trading peaks)
- Hardware agreements and store support
- Further development of e-commerce and campaign logic
- AI: Copilot for in-store sales staff, demand forecasting, dynamic pricing
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Project Operations
Learn more about Project Operations →På køberens side
Hvad koster det – egentlig?
Project Operations costs 873 DKK per user/month in licensing. The implementation is driven by how you sell and deliver projects, fixed price, time & materials, subscription, and how tightly it needs to be integrated with finance and resource planning.
Implementeringsinterval
S
Small, 20–75 users
Standard project sales process, timesheets, invoicing basis, integration with finance.
- Engangsomkostning
- DKK 260,000 – 600,000
- Projektlængde
- 10–16 weeks
M
Medium, 75–250 users
Resource planning, contract management, revenue recognition, integration with ERP and HR.
- Engangsomkostning
- DKK 600,000 – 1,400,000
- Projektlængde
- 16–28 weeks
L
Large, 250+ users
Global consultancy organisation, multi-currency, IFRS 15 revenue recognition, multiple business models.
- Engangsomkostning
- DKK 1,400,000 – 3,300,000
- Projektlængde
- 24–36 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of users and their roles (sales staff, delivery managers, consultants)
- Business model: fixed price, T&M, subscription, mix
- Revenue recognition rules (IFRS 15, percent of completion)
- Integration with finance, time, payroll and HR
- Resource planning logic and skills catalogue
- Mobile timesheets and expenses
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Application management + adjustment of business rules when new services or markets are added
- Management reporting (utilisation rate, margin per project)
- Further development of Copilot for project managers
- Licence adjustment upon expansion
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Human Resources
Learn more about Human Resources →På køberens side
Hvad koster det – egentlig?
Human Resources costs 873 DKK per user/month in licensing (self-service licence ~DKK 22.50/user/month for employees who only need to view their own profile). The implementation is driven by payroll integrations and the complexity of the skills model.
Implementeringsinterval
S
Small, up to 500 employees
Employee records, absence, leave, integration with a payroll system.
- Engangsomkostning
- DKK 200,000 – 460,000
- Projektlængde
- 8–14 weeks
M
Medium, 500–2,500 employees
Recruitment, onboarding, goals/compensation, skills, integration with payroll and AD/Entra.
- Engangsomkostning
- DKK 460,000 – 970,000
- Projektlængde
- 14–22 weeks
L
Large, 2,500+ employees
Multiple countries, collective agreements, succession, learning platform, integration with multiple payroll systems.
- Engangsomkostning
- DKK 970,000 – 2,000,000
- Projektlængde
- 22–36 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of employees, countries and collective agreements
- Number of payroll systems to be integrated
- Complexity of skills, goals and compensation models
- Recruitment and onboarding workflows
- Data migration from existing HRM
- Integration with identity (Entra) and learning platforms
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Application management + adjustments for collective bargaining and legislative changes
- Maintenance of payroll integrations
- Further development of self-service and manager view
- AI: Copilot for recruitment, skills matching, summaries
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Customer Insights – Journeys
Learn more about Customer Insights – Journeys →På køberens side
Hvad koster det – egentlig?
Customer Insights – Journeys (formerly known as Marketing) is priced per tenant (10.994 DKK/month for unlimited users), or as an add-on (6.467 DKK/month) if you already have at least 10 Dynamics 365 licences. Implementation is driven by how many journeys, segments and integrations you require.
Implementeringsinterval
S
Small, 1–2 markets, simple campaigns
Standard email campaigns, simple segments, integration with CRM, simple landing page.
- Engangsomkostning
- DKK 66,000 – 200,000
- Projektlængde
- 6–12 weeks
M
Medium, multiple journeys and channels
Triggered customer journeys, lead scoring, event management, integration with CMS and web analytics.
- Engangsomkostning
- DKK 200,000 – 460,000
- Projektlængde
- 10–18 weeks
L
Large, multi-brand, multi-market
Advanced personalisation, Customer Insights – Data, AI segments, content ops at scale.
- Engangsomkostning
- DKK 460,000 – 820,000
- Projektlængde
- 18–28 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of brands, markets, and languages
- Number of customer journeys and triggers
- How many data sources to consolidate in Customer Insights – Data
- Integrations with CMS, web analytics, ad platforms, transactional email
- Compliance: GDPR, consents, preference centre
- Content production and templates (easy to underestimate)
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Management of customer journeys and segments when offerings change
- Further development of personalisation and AI segments
- Management of integrations with CMS and ad platforms
- Copilot for content suggestions and journeys
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
Copilot & agents
Learn more about Copilot & agents →På køberens side
Hvad koster det – egentlig?
Copilot for Dynamics 365 consists of two parts: (1) features included in the licence (summaries, email drafts, searches) and (2) consumption-based agents and custom Copilots measured in messages/credits. Implementation is typically much smaller than a new application, but management and adoption are critical to realise value.
Implementeringsinterval
S
Pilot, 10–50 users, 1 use case
Enable included Copilot features, an agent, or a custom Copilot within a defined area.
- Engangsomkostning
- DKK 66,000 – 200,000
- Projektlængde
- 4–8 weeks
M
Rollout, multiple teams / use cases
3–5 use cases, knowledge sources structured, measurement and guardrails in place.
- Engangsomkostning
- DKK 200,000 – 660,000
- Projektlængde
- 8–16 weeks
L
Enterprise, agents in production
Custom agents for processes (service, sales, finance), integrations with more systems, governance, and security model.
- Engangsomkostning
- DKK 660,000 – 2,000,000+
- Projektlængde
- 12–28 weeks
Almindelige omkostningsdrivere
Dette flytter jer over eller under intervallet ovenfor.
- Number of use cases and how well-defined they are
- Quality and structure of knowledge sources (SharePoint, knowledge base, documents)
- Data security: who gets to see what, how permissions are set
- Number of custom agents and how deeply they are integrated
- Consumption: messages/credits per agent and month
- Change management and training, otherwise Copilot will not be used
Løbende omkostninger efter go-live
Det ses sjældent i tilbuddet, men det er her, totalomkostningen vokser.
- Consumption (messages/credits), can fluctuate significantly with usage
- Management of prompts, knowledge sources and guardrails
- Quality monitoring: hallucinations, incorrect responses, sensitive topics
- Further development when Microsoft releases new features and agent templates
The ranges represent typical partner projects in the Nordic market. A complex industry, numerous integrations, or poor data quality will push a project above the upper limit, and vice versa. Always request a fixed-price discovery phase before signing off on the full project.
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